White Rabbit Why Face- - From lying Rabbit to de-Rabbit to talk about rebranding.doc

 PAGE \* MERGEFORMAT 12 ‘White Rabbit’ Why Face? - From ‘lying Rabbit’ to ‘de-Rabbit’ to talk about rebranding An endearing Xiaotuguaiguai to lying still motionless in the grass - this is the White Rabbit Creamy Candy last several decades of Qiao appearance, while the same is the White Rabbit Creamy Candies super-stable high-quality, as well as some said the White Rabbit Creamy Candy has created a business ‘myth’: 40 years of cumulative sales of nearly 30 billion yuan, earned 160 million U.S. dollars, ‘rabbit trail’ more than 40 countries and regions. Many people still remember that in the era of milk had to order documents, ‘7 White Rabbit Creamy Candy is equal to a glass of milk’ theory. Today, milk’re advertising promotions, and almost all countries be able to eat candy, and rabbits it has become a ‘sweet memories’? Incredible to say, sales of rabbits has been among the similar products in an integrated market share of the country’s first this year, the largest concentration of candy at home and abroad during the first half of the Shanghai market, rabbits are still as high as 26.2% share, ranking the first 1. 3 years ago, the Shanghai Guanshengyuan company had come all the way with a raw material for production of candy to the German ‘trial production’, see if he can introduce its advanced assembly line. While many have guessed that the world is candy, toffee only China has the same formula of different techniques, produced toffee Wei-Chuan has changed. 3 years later, the Shanghai Guan Sheng Yuan Food Co., Ltd. designed and manufactured independently of an automatic assembly line, from the cast material to the packaging, all controlled by computer to complete, the doubling of labor productivity, quality, perfection. Like to take this opportunity, Guan Sheng Yuan million yuan put into reshaping ‘White Rabbit’ new image. White Rabbit is necessary to change a new appearance, taste must change. So one group after another of consumers, especially children, we