Wholesale - retail sales system Xinghuoliaoyuan - wholesale and retail travel sales analysis of the Pearl River Delta.doc

 PAGE \* MERGEFORMAT 8 ‘Wholesale - retail’ sales system Xinghuoliaoyuan - wholesale and retail travel sales analysis of the Pearl River Delta Tourism marketing system, wholesale - retail system in foreign countries are already quite mature, that is, mainly by the strong or have a certain sellers of travel resources, through a series of operational control of a particular product (for travel agents is a line), so that the quality of the highest and the bottom price, the other a large number of tourism marketing is just to take a peer-peer price (ie line wholesale) for the terminal sales, which automatically form a product wholesale and retail systems. Wholesale and retail system for the Pearl River Delta Tourism Market Status and Development History According to the writer steeped in the Pearl River Delta tour a few years experience, expressed as follows: First, the PRD market wholesale and retail system, the status of First of all, from the concrete city, Shenzhen, the most mature, followed by Guangzhou, Dongguan and Huizhou is still in the formative stages of the slow. Shenzhen, a sign of maturity is largely the province formed the preliminary line of wholesale and retail systems, a number of terminal vendors under contract with the customer after the customary to the wholesaler, rather than trying to sweat to operate. For example, the market in Shenzhen, Huizhou is basically a goal-line a few Nankunshan can control more than 60% market share. In 2005 the two largest Nankunshan line to do the tourists walking around in the 25,000, if calculated according to the year 50,000 visitors, will hold 50%, Moreover, there are some small wholesalers, the overall number of positive possession of more than 60%. Zhaoqing, Qingyuan and there have been in similar circumstances. Guangzhou market, there are wholesalers, foreign travel card is a distribution center in Guangzhou, while peers have done, but in general are limited, the majority of travel agencies, or habitu