Ying Zhoukan Luo Kai dialogue- Leroy agent system is only a transitional agent system.docVIP

 PAGE \* MERGEFORMAT 9 ‘Ying Zhoukan’ Luo Kai dialogue: Leroy agent system is only a transitional agent system 1, ‘Ying Zhoukan’: Luo Qi: Leroy’s practice is in fact the original manufacturer of the branch or office of the functions of the beginning of the strip, which is in line with China’s home appliance channel evolution laws. The channel functions of the appliance manufacturers are mainly embodied in three aspects: sales, sales promotion (the so-called marketing), after-sales service. Looking at the present, this agent system is merely a transition, not a complete agent. The agent should be to complete sales and after-sales service are stripped out, the size of which require a professional after-sales service commercial agent manufacturing enterprises after-sales service of products. Judging from the current market realities, China is in the developmental stage of large retailers such as Gome and Suning’s growth, but the development of the channel service providers is still relatively slow, yet relatively large-scale service providers emerge, and this brand name is also a constraint because the channel functions of the spin-off. It should be said Leroy this approach still has a certain risk, the risk is mainly manifested in the chain because there is no major national channel support, they still have to face tens of thousands of retailers, although the policies were more unified, but the products, price control is still relatively difficult, and easily lead to price distortions, because the spot cash price controls after the power is in the retailer rather than manufacturing enterprises, In addition, because the scale of agents leads to price discrepancies are also an important factor in chaos. Another reason is that manufacturers must be high enough channels for transfer of profits it possible to ensure that a separate agent agents a brand product, brand loyalty in the difficult Chinese market, this practice is difficult, because the agent system is