-Branded channels began to remove their own channels for household electrical appliance enterprises.docVIP

 PAGE \* MERGEFORMAT 5 -Branded channels began to remove their own channels for household electrical appliance enterprises A household electrical appliance enterprises have to face tens of thousands of home sellers era has begun away; a household electrical appliance company has only one or a few large vendors for a comprehensive sales agent has already arrived, in 2001 active in the appliance market Gome, let us see such a trend. When the United States are in different places of the country by the joint exclusion of the local department stores, when our big shopping malls of economic development did not grasp the deeper laws of the country the existence of the United States, or in order to prevent this dispute with the horn sounded the channel revolution, a new generation . If we start from 90 years to 2000 China’s home appliance price war is divided into two phases, then the previous phase is to expand channels for war, which is a channel to the war. A total of seven large-scale price war are not the same as last year’s price war with a sense of the history of revolutionary appliances. Country United States in the price war in the price of the floor, becoming a price war last year, the most eye-catching business landscape, because the first six games has never been a price war in the flow of business in the market stage. Planned economy era, there is no competition among enterprises is weak or is a very competitive, not only reflected in the brand-name products between the channels (distribution companies) is also true between. Channels, because there is no competition given the market value of manufacturing enterprises has been in a subsidiary position. We can clearly see the shape from the inner channel of the evolution of home appliances. The first is the planned economy era there is no common channel brand personality, brand machines are on the shelf sub-utilities for consumer choice. Then there is a common brand name products personalized channel