06 shoe impressions matter.docVIP

 PAGE \* MERGEFORMAT 7 06 shoe impressions matter In 2006, the export context, the EU imposed on Chinese shoes for two years, the rate of 16.5 percent anti-dumping duties, which led to China’s export shoes prices, export orders, obviously the next year the amount of health down, while China’s domestic market, industry depression to cast a heavy shadow over shoe. In 2006, inside and outside the shoe thing can be said Cross, overseas expansion and the expansion of domestic sales outlets will face a new challenge! As for domestic sale, shoes for small and medium enterprises, the domestic situation in 2006 remains largely a product identical, marketing, art of war is also the imitation while making every style and no substance of the stops has not seen the tactics of people really move. The market has been filled with sea tactics, price competition, promotion battle, endorsement extravagant trip, ‘international brand’ wiping edge, virtual business. . . . . . This does not give them an increase in market share, industry demand exceeds supply, many small and medium shoe finally approaching the edge of survival. Some small and medium enterprises shoes can not be effective capital management to achieve value added and efficiency increase. Wealth is increasingly concentrated in a powerful enterprise capital operation ability, therefore, the growing power industry giants, the site more laps more money, power, brand, talent more and more strong, strong eat the weak flesh, while the other context, in the ‘Red Sea’ market, bloody Bipin, trying to imitate the path of survival obtained with the same fighting over, in fact, felt like blowing a balloon bomb, small shoe poor financial operation and access control, increasing the risk of the radius the slowdown has been tightened to curb the business of the year, looking back 06, the fate of many small and medium enterprises shoes hanging over the edge! Some enterprises have even had to start from scratch again. . . . . . In