08 National Day shoe-store promotions planning.docVIP

 PAGE \* MERGEFORMAT 7 08 National Day shoe-store promotions planning Note: This National Day promotional activities to determine the background, theme, time, location, creative shows, promotional content, publicity and promotion, creative marketing programs. Promotions under the regional situation in this case, local conditions, is hereby description. First, preliminary analysis of promotional programs 1,2008 years, starting in October since the second half of the festival: A, National Day; B, Thanksgiving Day; C, Christmas; D, New Year’s Day; E, Lunar New Year, etc. The key lies in Chaintech marketing programs for the establishment of other holiday customer loyalty and brand popularity as a basis for echoes. Second, this promotion process is as follows: (A) Activities Background Today’s footwear market competition, the strong stronger and the weak more weak feet can occupy in the market, but also regarded as the industry elite shuffle left, but the breakdown of what the shop is still a difference, some shops in addition Si Cheng face, the loss earn less, some of the shops, or to change position or removed Gaixiao mall hall cabinet, there are several well-known footwear brands through different positioning of ‘store base’ drive for consumption, that business in the county center Space to build its presence, expand the marketing on the offensive to establish a leading-edge city, the momentum is compelling, single-store performance is not bad. If you do not take the initiative to drive sales, market share, will be rivals. (B), the National Day promotional theme Promotional slogan: Standby 1: welcome National Day, Health and courteous (you). . . . . . Standby 2: Towards the National Day, certain shoes, and you (li) counterparts. . . . . . Theme Description: It is now homogenization of competition, people’s consumer demand is not simply to stay in the same style the same price, but also reflected in the humane care, brand Thanksgiving, we do know that