1 billion U.S. dollars of marketing warfare opposing the overhead - the U.S. presidential election.docVIP

 PAGE \* MERGEFORMAT 6 1 billion U.S. dollars of marketing warfare opposing the overhead - the U.S. presidential election After 24 hours to spend one billion U.S. dollars in marketing war will be the curtain call Vigorous, colorful U.S. presidential election, announced after a 24-hour answer. The world’s attention to this in the history of mankind are the most expensive (10 million), full of wisdom and political marketing campaigns. Marketing Principles sources of social theory, the U.S. presidential election is a rare opportunity for the opposition of marketing warfare, to those interested in learning how antagonistic marketing, entrepreneurs, and vividly a lesson. ‘Apple Computer’ contest ‘IBM’ Obama is a ‘Apple Computer’, he advocated a new independent software installed, restart the U.S. economy. On behalf of the future, is a new generation of choice. McCain is a ‘IBM PC’, he maintained the old order, only to upgrade existing economic policies. On behalf of the robust and reliable. Debate about ‘reform’ and ‘conservative’ political opposition battle, and thus into a 24-hour push. Obama - we need a change (CHANGE WE NEED) Democratic presidential candidate Barack Obama if the election a success, he will become the ‘America’s first black president’, ‘the youngest president’. His father was African Kenyans, white American mother, who mixed blood of civilians will be ‘change’ interpretation to the extreme. The extreme ‘change’ candidate, prior to the successful defeat of Clinton’s ‘brand extension’ products: Hillary. Hillary simply can not be divorced from her husband’s shadow, the brand extension in politics, the same is not feasible. Slogan, is the opposite of marketing strategy. Prior to Obama’s campaign slogan is: ‘We can believe in change’ (Change We Can Believe In). In the final sprint stage, in order to be more easy to sing, concise, to read: ‘We need to change’ (Change We Need) ‘. Discontent with the government rate of 80% of the American peopl