101% customer satisfaction.doc

 PAGE \* MERGEFORMAT 4 101% customer satisfaction ‘To provide you with 100% satisfaction’ phrase the language of business we have become commonplace, while the world’s largest fried chicken chain KFC Group has developed the objectives are: 101% customer satisfaction. This 1% is a pleasant surprise to customers in order to enable him to KFC services they have received more than his expectations. The level of customer satisfaction has become the size of today’s businesses to win market share in the key. 75 countries around the world and the region has a total of nearly 10000 of the Kentucky group, on average every day, somewhere in the world line of a corner restaurant opened, while the daily customers patronize KFC restaurants as high as 600 million people. In June of this year, Kentucky Fried Chicken entered the Chinese market in the past nine years later, in China, opened its first 100 restaurants, it is estimated that KFC chicken sold in China, the total combined more than 7100 million chickens per bird if lined up end to end, equivalent to traveling to and from the northernmost to the southernmost tip of the James Shoal Mohe four times the distance. Since the first store in Kentucky inception, it received 400,000 Chinese visitors per day to consumers. 9 years of trading amounted to 80 million times, consumers a total of 120 million people. So many customers to patronize a home uniform appearance of the decoration, food taste like fried chicken shop should be said that more than curious new level. With the ‘eating culture’ to explain also appears weak, in my opinion, more consumers should be the pursuit of value for money. Kentucky Fried Chicken business proposed by the Group aims to: quality-oriented, service-oriented, customer first. In order to achieve this target, the group asked the world’s scientific and strict compliance with Kentucky Fried Chicken restaurant QSCV four management elements, Q on behalf of high-quality products, S’s fast and friendly