Whispered the net summary of market failure Hebei Agricultural University.doc

 PAGE \* MERGEFORMAT 6 ‘Whispered the net’ summary of market failure Hebei Agricultural University ‘Quietly Net’ cosmetic company is an affiliated biotechnology company in Hebei University, Hebei University of Life Sciences by Professor Lee single-handedly founded the company. The company produces, sells four kinds of products: ‘quietly net’ Acne Cream 1, ‘whispered the net’ Acne Cream 2, ‘whispered the net’ scar repair cream, ‘whispered the net’ Acne facial cleanser, Professor Lee has a product technology patents. As Professor Lee perennial teaching in school, are more familiar with the school environment for consumption, coupled with a high degree of university students gathered, and it is demand for the product, and they therefore decided to Professor Li, Baoding five colleges and universities, bridgehead, walking the school surrounded by the community line. So they had a ‘quiet net’, Hebei Agricultural University, trying to seek a classic case of market life and death. Although the products on the market, and a lot of Acne, but also exists in the industry such as Shan Rana and other strong brands. But for college students in this market segment there is also little intensive enterprises. So ‘quietly net’ to grasp opportunities, advertising first, a smooth distribution in the landing to enter the market has won the war; followed by a large number of ads, promotions and new facilities, products, reputation greatly enhanced. The first month of the record so that Professor Lee overjoyed, a mere thousand people Nongda headquarters, turnover is as high as 1400 yuan. The excitement, Professor Lee decided to follow up the victory, continue to increase advertising, improve the terminal return visit frequency, to enhance customer contact situation. Professor Lee and the surprise reckon the second month, turnover actually fell to 800 yuan. Taking into account the first attempt to buyers and product consumption cycle, Professor Lee reluctantly accepted the outcome. E