Why do people services is a top corporate issue.doc

 PAGE \* MERGEFORMAT 5 ‘Why do people services’ is a top corporate issue Customer orientation, market segments, target customers, etc. These concepts are prevalent in corporate marketing, I asked our business staff: Our target customer base for that? Although there are many categories according to different segments of the position, but I said on the solar energy industry, customer orientation in two ways: One is the section of the money; one is energy efficient. Specific to our business location, it was said the money should be a festival, it was said that I should be energy-efficient, there are people that we should be different. In fact, two have to do the two have done well, corporate positioning and sometimes like a trade-off between the fish and bear’s paw, we can not get and the. Why am I from the section of both money and energy to segment customers in solar energy positions? I recall burgeoning solar market, our company has just started when the first batch of customers to eat crab what kind of person? Statistical analysis according to the customer, are a number of senior teachers, journalists, cadres, lawyers, intellectuals, ... ... They are not the most money, but there are a certain purchasing power, because their levels of knowledge and political consciousness is relatively high, they are extremely concerned about the human environment , just like energy saving, green environmental protection is very emotional. Waiting List first purchase of solar energy, what motivated so that they can pay for these new products? Solar energy just is not fashionable any big brand, this industry is not mature enough credibility, and no customer base, be able to rely on word of mouth effect to follow, in what circumstances do not understand the charges several thousand dollars to buy a strange flower of new products, the provincial the money motive is impossible. In the circumstances these people to buy solar energy products only explanation is that energy-saving