White with black- channels of recast Rebirth.doc

 PAGE \* MERGEFORMAT 8 ‘White with black’: channels of recast Rebirth A product, there is a good selling point, a good advertising and sales promotion of the role is to be superficial and short-term, this commonplace arguments in ‘white with black’ who once again has been confirmed. Dongsheng Guan Ping, vice president of Science and Technology, said, ‘white with black’ was the plight of pre-acquisition, rather than the product itself does not matter, the problem lies in the internal management and marketing control. Dongsheng with a strong emotional offensive, with the retail terminal managers, staff have established close customer relationships, to become shop assistants to consumers in 2002 recommended cold medicine brand. A solid channel to become ‘white with black’ second basis for the rise to ensure that the ‘white with black’ capital investment in brand building. ‘White with black’ embarked on a healthy development. PPA successfully seize market gap left by the November 14, 2000, the State Food and Drug Administration issued a circular demanding all over the country to suspend the use and sale of all cold medicines containing PPA. This will push the cold medicine market, re-shuffling of the junction, because only then withdraw from the market of China’s first brand Contac cold medicine on the left a 4,5 billion market share. Prior to this, Dongsheng being ‘white with black’ re-listing in the Food and Drug Administration issued a notice shortly after the Dongsheng quickly responded. First they invited experts held a press conference to explain the causes and PPA events to the public that ‘white with black’ does not contain PPA, is safe for treatment of common cold medicines; in ‘white with black’ on the basis of the original ads, focusing put ‘does not contain PPA, please rest assured taking’ a new themed ads. These initiatives succeeded in making the brand ‘white with black’ and the PPA drawn a line. The external brand image in establishing the same t