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2005 Annual air-conditioning market is large inventory of frozen
PAGE \* MERGEFORMAT 48
2005 Annual air-conditioning market is large inventory of frozen
[Introduction]
2005 Frozen year, China’s air-conditioning industry felt a little bit cold ... ...
Raw material prices, energy efficiency standards enforcement, excess capacity, huge inventory, brand out, export growth in decline, all the Chinese air-conditioning companies feel the unprecedented pressure. At the same time, the Chinese air conditioner market retail volume and retail sales have both been the first decline in recent years. I accordance with the relevant agencies to 190 cities in the country has done 1,600 stores market monitoring figures show that China’s air conditioner market in the year 2005, the retail refrigeration is about 23.3 million units, down 5 percent compared to last year, while the retail sales of only 40 billion yuan left, up last year fell by 1.0%.
Inventory of the Chinese air conditioning industry in 2005 walked away, only off-season difficult, sad season, the season-ending confusion 12 words to summarize. Chinese air-conditioning business, after several years of rapid development, competitiveness has been severely overdrawn, the accumulation of more and more serious problems.
The first part of the overall features of the market
Dilute the value of war heated up in price war
As in previous years many manufacturers price war is different from the beginning of this year’s air-conditioning manufacturers to abandon blind price war, will shift the focus to the value of competition, the track of war, air-conditioning market prices and therefore rebounded.
Since the beginning in March, the domestic air conditioner market prices on a voice, after which prices have been a tendency throughout the whole story. According to Gome, Suning stores and other domestic appliances provided by the mainstream statistics show that in 2005 the annual air-conditioning refrigeration average unit price of up to 2,300 yuan, up by last year, an increase of 15%; hig
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