2005 Liquor Industry skillfully deflected the question.docVIP

 PAGE \* MERGEFORMAT 10 2005 Liquor Industry ‘skillfully deflected the question’ Liquor industry trends Brand management was evident. To do the brand although the overall market for many years the concept of shouting, but to truly create a brand of liquor companies are not many. With China’s spirits market competition becomes more intense, especially in advertising communication, public relations promotion, culture, marketing, market-based instruments such as the frequency of hearts and minds, our spirits market, ‘named consumer’ phenomenon it has become increasingly common in large enterprises to acquire the true brand and therefore earn a significant market advantage and profit returns, such as the State determines that the wine well-known trademarks ‘Maotai’, ‘Wuliangye’, ‘Jiannanchun’, ‘Luzhou’, ‘Gujing’, ‘Heng Fa Chuen’, etc. . Not only large enterprises, more and more small or local businesses also clearly recognized that the brand-caused not only ensure that the market share, customer loyalty, create competitive advantage, and often more than completely rely on ‘expanding the production scale and reduce unit the cost of ‘the benefits. In 2005, the brand will increasingly become a liquor company to gain competitive advantage weapon. Foreign brands to promote intense competition. After 2005, China’s spirits market penetration of foreign brands and capital intensity will be increased, cross-border liquor other industry giants will follow the foreign brands into the Chinese market mode of operation, and further permeability, progressive to occupy the Chinese market. On the surface, accelerate the cultivation of the quality of its brand identity and brand affinity, thereby increasing liquor industry even more intense competition. From the internal perspective, after the alcohol industry, tariff reduction, foreign brands to carry the large influx of capital market advantages arising from the real challenge is to change it from ‘M amp;amp; A Holdings’ dire