2005 Top Ten Hot Words.docVIP

 PAGE \* MERGEFORMAT 21 2005 Top Ten Hot Words Blue Ocean Strategy In February 2005, South Korean scholars, Jin-Wei Chan’s amp;quot;Blue Ocean Strategyamp;quot; by the Harvard Business School Press published the book, Jin-Wei Chan formally proposed Blue Ocean Strategy, the culmination of a set of competitive strategy doctrine. ‘Blue Ocean Strategy’ in the world has aroused a great response,’’the Wall Street Journal has won the ‘best-selling book’, ‘the nation’s best-selling book’, ‘the world’s best-selling book’ title, so far has been translated into 24 kinds of language, breaking the Harvard Business School Publishing history record of the sale of international copyright. In China, the blue ocean strategy is all the rage, as major companies are keen to learn the hot spots, many companies specialized organizations of the seminar, the Blue Ocean Strategy in the enterprise’s future development as the Bible. ‘Blue Ocean Strategy’ caused by the enthusiastic response to a large extent reflected in today’s business realities and competitive situation, the global business community seeking a new strategic means to achieve profitable growth, strong desire. Since Michael Porter’s ‘competitive strategy’ and ‘competitive advantage’ This monograph on the strategic management of two after the advent of ‘competition’ has become the field of strategic management of key words. However, in the increasingly fierce market competition, Porter’s competitive theory can not break through vicious competition, difficulties, and in this case, How can we rush ahead bloody competition out? How to start and sustain profitable growth? ‘Blue Ocean Strategy’ of the core elements, including several aspects, the attention shifted from the market’s supply side demand side, to achieve from a focus on the actions of competitors, the value of the shift to provide the buyer with a leap; to restore market and industry boundaries, opening up vast the potential demand and open up new business areas