21 Jin him- two years 80000000-4 100 million.docVIP

 PAGE \* MERGEFORMAT 38 21 Jin him: two years4 100 million Products: 21 Jin He. Taiwan’s first multi-dimensional element types of pharmaceutical products, available in 1984, 2003, exactly 19 years. Enterprise: China’s first, one of the four major Western pharmaceutical companies, Hangzhou Minsheng Pharmaceutical, a country with 77-year-old and famous enterprises. China more than 6000 pharmaceutical enterprises, such as 21 Jin old products like him should be no less than 1000, their names differ, but share common characteristics: available for several years, there have been brilliant, but after the stagnation of sales to a certain extent not before, like how a whip is not willing to advance the nag, so that businesses face a dilemma; some products have even more serious decline in sales of the way, has become tasteless, but wasteful to discard the chicken ribs. Many advertising companies faced with this client, first to the judge is the product life cycle, unable to back days. 21 Jin his success, but it is the so-called ‘life-cycle theory’ is a disproof. In the past, multi-dimensional elements of product areas in China, 21 Jin Guoyi Although he has not sold, but in a very long period of time, with good storage, Theragran two joint-venture brands tripod is a multi-dimensional elements of domestic product banner. By 2001, 21 Jin that his sales dropped to 80 million, youngest of the seat quickly retain his job. Coupled with growth in happiness, gold partner brands such as starting strong landing vitamin market, the plunge, 21 Jin he was more passive. In November 2001, courtesy of the trust of the people’s livelihood pharmaceutical decision-making and spiritual Novo planning agency has begun to spread, depth involved, 21 Jin He started from a new mode of operation. One year after the end of 2002, Minsheng Pharmaceutical Marketing Manager Chen Fei came good news: the statistics came out, full-year sales reached 150 million, an increase of 80%! And