21st Century Sales and Management.docVIP

 PAGE \* MERGEFORMAT 14 21st Century Sales and Management 21st Century Sales and Management - ‘Sales Marketing Management ‘5 months cover story The 21st century, our fathers set of management model will no longer apply. 1976, or even in 1996 the management concept, management philosophy and management skills in 2006, have become the ‘antique’. Now, the management team of sales managers across multiple generations, who for the work, value and time all have completely different ideas. In the case of limited resources, but need a full range of management and to achieve higher performance goals. Moreover, the staff’s educational level and ability to obtain information than ever before to a large extent improved. This will undoubtedly increase their potential to create a better performance, but also make them become more critical. ‘Today’s challenge is the management of leadership. Managers to implement policies, and leadership is the policy formulation. There are too many marketing managers, and even some senior managers, they are only focused on doing some routine tactical decision-making, for the strategic direction of the macro is insufficient attention. They only know that the need to achieve higher than in the previous quarter profits, but is reluctant to spend time to analyze what can help them achieve those goals. ‘ The difference between generations are now many organizations are now faced more difficult workplace issues. Today’s managers may need to manage third-generation or even four generations of employees. In some organizations, the baby boom generation born in the management and their children with those who like the older X-generation, as well as the grandson of the same age, and their Y-generation. While some companies, it is managing Generation X and Y generations of baby boomers. No matter what the circumstances, managers have to be to the values of different generations together, but not alienated, or neglect any one generation. For example