23 Market Integrated Marketing Communication Practice.docVIP

 PAGE \* MERGEFORMAT 35 23 Market Integrated Marketing Communication Practice Now have a growing number of companies starting to focus on 23 market, it should be said that in today’s China, two, three mainstream consumer market, the largest number of people belonging to class holds the largest number of ‘middle class’ groups. While they as individuals spending power, consumer prices and consumption is still far lower than the frequency of a market, but because of the breadth of this group, so showing a total demand is staggering. Therefore, the seized 23 market, grasped the ‘seven inches’, we can ensure that the brand in the Chinese market, Li Zhu basically be able to heel. However, at present there are still many enterprises are still in the ad holding a high hit, and extensive delivery, 23 to seize the dealer shop clerk Distribution stage, that is, at the thought began to attach great importance, but the action has not been found effective way to stage. In fact, any market requires integrated marketing communication, as the 23 markets, also need to put our marketing strategy through the combination of our media operation, the ground terminal promotions and event marketing, services, integration of follow-up communication, for landing, may protect the marketing success. The following three aspects I would like to set 23 markets integrated marketing communication. 1, 23 psychological characteristics of the consumer market, First of all, to conduct integrated marketing communication, we have 23 pairs of psychological characteristics of the consumer market, to do a full understanding of. At present, 23 market, there are several significant features: 1, the overall herd mentality, and strong, we have conducted a sample survey of these markets, 45% of the objects introduced in the purchase, friends and relatives play a decisive role. Therefore, we can not ignore the opinion leaders of training. Second, as China’s market-oriented process, the brand awareness in