3-00 diagnosis of TCL-HiD Marketing.docVIP

 PAGE \* MERGEFORMAT 6 3:00 diagnosis of TCL-HiD Marketing The 21st century is the century of technology is king. In the latest edition of ‘aggression on the market,’ a book predicted the ‘top ten marketing trends in the twenty-first century’, at least four major trends in China’s home appliance industry in robust in much of mainland China. One is the ‘century of technical kings’; the other is ‘Instruction in driving sales of new markets’; The third is ‘the concept of marketing Zouqiao’; the fourth is ‘the market turns Zuozhuang warlords’. We can see that China’s household electrical appliance enterprises are struggling to increase scientific and technological content of products. From the end of last century’s ‘super-flat’, ‘flat’ color TV, and now Changhong’s ‘fine noticeable’ color TV, Konka’s ‘flexible’ color TV, Hisense’s ‘film’ color TV, and TCL’s ‘HiD’ (Family Information display), everyone wants to follow the ‘edge technology leader’ principle. At the same time, individual concepts are playing card, the concept of consumption demand. ‘Aggression on the market’ will ‘the concept of marketing’ is defined as: guide consumption and thinking, and create consumer consensus, and to satisfy consumer psychology as a sales behavior. It is also in advanced technology products and consumption of the concept of originality, businesses would have to do some markets, elementary education, that is, ‘Instruction in sales’, so that it can be driven to nurturing a new market. In our view, technology and marketing has always been the core competitiveness of enterprises the main part of the article as long as the companies have done enough, ‘the market the old one’ will power to Chuicheng. However, the enterprises in the concept of marketing, there is crucial, that is, whether the concept of your set up? In other words, consumers will accept your product concept. Because of your marketing concepts, has become a selling point of products, if improperly selling point, the p