30 ~ 40 yuan is not the infant formula market gap-.docVIP

 PAGE \* MERGEFORMAT 6 30 ~ 40 yuan is not the infant formula market gap? Milk powder market, development of new products is a hot topic, more contact, they become very sensitive to the market price, most recently the author in the market investigation found that 400 grams (either 450 grams) bags of milk powder in 30 ~ 40 yuan price range of the species very few (only Dumex and Wei-Chuan), domestic milk price of 30 yuan virtually no break, and foreign milk powder is very little less than 40 yuan, and do not know why, 30 ~ 40 yuan range of milk powder so rare? Should we do not see this gap? 30 yuan is a line of Chinese-made milk powder This issue with a number of dealer friends to explore, we analyzed some of the reasons that the China-made milk powder has not been developed for more than 30 yuan of products, first, because the overall consumption of China’s current level of 30 yuan more than the acceptance of milk was not high. Three agents Mengjing Li Lunan to our calculations of economic account: 0 ~ 3-year-old infant, an average of 3 to 4 days to go drink a bag of milk powder, 10 bags a month to drink, according to an average of 30 yuan per bag total, 300 yuan a month devoted to the need to buy milk. This is in many cities in China, working class family, the average monthly income of no more than 2,000 yuan cases, more than 15% of the milk powder is still some luxury spending. Second, domestically produced milk powder has been the brand positioning are medium and low milk powder, to develop the brand in high-end products require recycling. Currently the price of domestic milk powder mainly concentrated in 15 yuan to 25 per hour, look at the three major brands of milk powder and other milk industry has been rating the ease of St. yuan, Nanshan, terracotta figures, Venus, etc., including dozens of domestic enterprises little more than 30 yuan of products, the highest price of milk is ‘Erie fresh milk’ series, sold for 28 yuan / bag, ‘Wandashan parental Hui’