34 Marketing.docVIP

 PAGE \* MERGEFORMAT 36 34 Marketing In a multi-level diversification of the Chinese market, 34 markets are becoming an increasingly important market segment. How to define the 34 market? If the national market can be divided into four, Beijing, Shanghai and Guangzhou is a market, capital cities and some well-developed prefecture-level cities in the secondary market, other prefecture-level cities and some economically developed county-level market as the three markets, other counties class cities, towns and some developed areas of the rural market for the four markets. The country, about 600 prefecture-level city, county-level city of more than 2800, not less than 50000 villages and towns, 34 the market contains huge consumption potential. With economic development, 34 the potential of the market is gradually turning into actual purchasing power, more and more companies are bringing 34 markets as key growth point to look at, for example, Lenovo made it clear to the market when the three for 2005, one of the three main growth points. In such a big situation, how to develop 34 market is becoming a subject of growing concern. Below for county-level market as a typical representative of the market three to four towns as a typical representative of the market to discuss the development of 34 market approach. 1. 34 market opportunities and challenges of Given the current income of the farmers close to home appliances in China popularization of the price level of income required by China’s 34 markets in the near future, will become China’s major household appliances market. In Zhejiang, Jiangsu, Guangdong and other developed areas, many parts of the mainstream consumer groups have changed the city’s citizens and rural residents in neighboring counties, 34 medium and small dealers to enter the market would achieve substantial development. 2004 National air-conditioning markets, particularly east and south China, North China and other developed markets in urban are