5 drive successful advertising.docVIP

 PAGE \* MERGEFORMAT 8 5 drive successful advertising Creative Driver Creative drive is a common sense concept, he needs a variety of drivers with the following joint force, and aims to complete the consumer a better product positioning, selling and image awareness. Creative drive is essentially a secondary tool. solely rely on creativity to build brand awareness (consumers are willing to try the short term because of freshness though consumers can bring a better contact and sales promotion, but the lack of internal support (unique position in the minds of consumers is likely to be short-lived . “Our product will depend on your creativity,” and Creative drivers have long been valued by the majority of local enterprises, but the lack of driver support for positioning and selling points, is essentially a simple idea that much effect. Good Effort by Fan Wei as a spokesperson, the use of consumers familiar with the “Abduction” do creative, “stiffening soup noodles, nutrition “ Fudge the consumer, but the positioning of the product itself is not clear, is not strong selling point of differentiation, making the product sales and were not as ideal. After the clear positioning and selling, good creative is able to product advertising points, BIRRAMORETTI beer funny ideas tell us: and the man with the white wine to drink, drink red wine to drink with a woman, but sometimes to the TV with beer drinking, especially in the live game on TV time. of course not suitable for every kind of beer in front of the TV watching all the time to drink, but Birra Moretti Zero certainly is. Positioning drive Positioning the product in the industry based on an important prerequisite for growth. The fundamental purpose of positioning in the minds of consumers in the establishment of the cognitive fixed, consumers demand in a particular consumer can be associated with a particular brand. Positioning drive ahead of the selling drivers able to gain market share over time. such as: