34 market home appliances dealer how to achieve self-protection-.docVIP

 PAGE \* MERGEFORMAT 7 34 market home appliances dealer how to achieve ‘self-protection’? Self-protection, the Department Jizhi dealers in the market operation, to ensure the survival of the company from time to time in a good state. At present, household appliances increasingly fierce market competition, profit more and more thin, household appliances dealer to take what the means or ways to ‘protect’ themselves, it is very necessary. Therefore, the appliance dealer to learn ‘self-protection’, the best way of course is their own (corporate or individual shopping malls, etc.) caused by refining market, home appliances sold in the region the ‘boss’, the worst have to be ‘runner-up’. Only in this way the initiative was the development of grip in their hands. Cruel reality: 12 market areas in the life and death struggle to the edge of appliance dealers Appliance industry is a very mature industry, competition is fierce, the manufacturer is no exception, the dealer is no exception. Distributors, the home appliance industry has emerged as Gome and Suning Appliance Sales and other large aircraft carrier, selling fighting very powerful, appliance dealers ‘television news’ sales history has gone, especially in a secondary market. For example, Guangzhou, eight of the last century, when the nineties, Guangzhou East Chak songxia air-conditioning, air conditioners and other appliances mountain and marketing enterprise can be said to be unlimited scenery, but over the past 10 years, the Guangzhou East Ze home appliance chain enterprises have been Shanghai Yongle Home Appliances acquired, songxia air-conditioning, air conditioners and other mountains almost as bad. Air-conditioned buildings such as the pine, the most glorious time, all kinds of shops up to 2, 30, and now has contracted leaving only three or four, and also shoulder a tremendous pressure on the survival and development. In addition to the East-Ze, Song Ha, mountains and other large household appliances sale