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A consultant to the Company a letter from the boss
PAGE \* MERGEFORMAT 9
A consultant to the Company a letter from the boss
(A)
Dear Chairman, Hello!
As a consulting firm’s senior adviser, the director of this project, I took my work team from your company already has more than two months, and in this two months, we completed the diagnosis of internal and external markets, research, while the company’s future business strategy of the scientific planning, but also help your company to the existing marketing organizations of the system integration and sales force of intensive training. A week ago, we submitted your company ‘business strategy and marketing, strategic planning’ and ‘2005, the company integrated marketing communication framework ‘reports, marking this the end of the first phase of the project. After New Year’s Day, we will naturally into the next phase of consulting projects.
In the past two months, we have adopted high-level corporate leaders, middle management cadres and rank and file staff, as well as supply our customers with different levels of interviews and access to relevant information, but also the company’s external market and the state of competition in the trades and the development trends have done a detailed survey, discovered a lot of problems, which some of the problems is the development of private enterprises operating in the universally shared, such as family members involved in corporate management, personnel mobility and financial chain issues; there are some that we unique to the enterprise such as product lines are too numerous and frequent incidents product quality, market confusion in management and sales growth slow; In fact, every enterprise can not be a hundred percent healthy, there are problems are not afraid, it is important is how we solve have found the problem, I think when we read the End ‘internal diagnostic report’ when you and your management team who will be very anxious, and urgently want to know how these problems arise? How can we effectively addressed
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