A marketing manager of Shandong travel market summary.docVIP

 PAGE \* MERGEFORMAT 8 A marketing manager of Shandong travel market summary First, market conditions: the total population of Shandong Province, more than 9,000 million, the total population second only to Henan province in the country living in second place. A total of 48 cities in the province, of which 17 prefecture-level cities, 31 county-level cities, 60 counties and its vast market space is a business location to the current wholesale market to mainly consists of four areas: Jinan, Linyi, Heze and Qingdao, Jinan and market coverage area include: Jinan, Tai’an, Liaocheng, Dezhou, Binzhou, Dongying, Zibo, Laiwu, Zao Zhuang and Weifang in some areas; Linyi Linyi key market areas covered by three districts, 9 county; Heze key market Heze area covered by the market; Qingdao, the main covered market, sunshine, Yantai, Weihai city Shandong Peninsula. Is now the better-run brands are: Red Dragonfly, Italy Erkang, spider king, O-lun, the old shoemaker, Golden Monkey, Rover brands such as Germany, the main marketing channels mainly local Shoes City and shopping malls. Second, the basic operation of the company’s brand status: Jinan market: the current total number of customers in more than 40 effective number of customers 15, and the store 3, store 4 post offices, shopping malls, Shoes City counters 7. 2600 pairs of total inventory, effective inventory 1000 pairs, 1600 pairs of stocks need to be addressed throughout the year the amount of 2.5 million purchase, the market total arrears 450,000. Linyi market: the current total number of customers in more than 20 effective number of customers 13, self-designed Office 2, joined the special hall 4, shopping malls, Shoes City counters 6. Total inventory 3300 pairs, 1500 pairs of effective libraries need to address inventories 1800 pairs, 1800 pairs of which operated stores throughout the year the amount of three million purchase, the market total debt 260,000 (operated stores exception). Jinan, Linyi, product structu