A new dealers marketing management analysis.docVIP

 PAGE \* MERGEFORMAT 15 A new dealers marketing management analysis Chinese dealer groups through the transition after the shock of impact and the emergence of different levels, different groups of business development model differentiation, each type of new distributors, primarily through the operation of capital resources to achieve effective integration of the respective within the jurisdiction of the territory, according to Ye Tai direction of the development of mainstream marketing and regional characteristics, re-positioning his own role. But no matter what the role of each channel model on the level of exploration, we will find a new distributor marketing management has broken through the traditional distributor in the past bottlenecks arising from the management, marketing management system, becoming more and more the development of standardized for the overall healthy development of new distributors to provide an effective breakthrough. However, we should clearly recognize that, like the wine industry, due to management’s overall capacity is still lacking, and the modern marketing environment, convergence is still there are many blind spots and gaps. Therefore, for this typical Chinese-style Management in a number of deficiencies in the system can not eliminate certain period of time, so the new dealer marketing management analysis system, the control becomes very necessary to build its new distributor with core competence in marketing management platform, has played a key role in guiding. In my opinion, according to Philip Kotler’s point of view, to determine whether the new dealer marketing management is a healthy and effective operation of systems, can analyze the following aspects: It established a target market, consumer demand, integrated marketing and profitability such as the core concept of marketing as the main ideology. Target Market: Although many of today’s dealers are operating at the same time a variety of different brands, differen