A new generation of marketers.docVIP

 PAGE \* MERGEFORMAT 4 A new generation of marketers How to cultivate a new generation of marketers even more excellent marketing skills In the past, sales costs in the production of goods company, marketing by the marketing department to operate. Today, for a large number of industry, with strong marketing capability is essential to the company to create the performance. In fact, the company to develop and win, its only one of several methods in marketing than others. Today, the ‘new generation of marketers’ are relying on quickly to strengthen their marketing capabilities to drive the company’s performance. American Airlines, Walt Disney Company and the success of UPS’s are a new generation of marketers, they suffer setbacks in other companies where the business has created a remarkable achievement. Their success, not because a substantial increase in advertising costs, but because they focus on specific marketing skills, so that he could outperform the competition, and then adjust the enterprise system, organizational structure and corporate culture in order to protect their customer-centric marketing plan Many companies in the past is not real aggressive marketers, but now they learn that a few companies rise to the establishment of marketing capabilities. The aim is to prevent the customers away by new competitors, because as Their trade openness and integration, whether customers or shareholders, have become more sophisticated and more critical of. With the marketing of mass marketing, marketing and transfer of personal virtue of relationship marketing, even though it is generally considered the ability of marketers are also efforts to establish a new marketing capabilities to meet requirements. This matter is not simple. We all heard this sort of thing that some companies had large-scale investments, but not in marketing have been improved. They hired the best marketing company, to launch advertising campaign to establish a database to carry out a