A price war China inverter air conditioner in the spring.docVIP

 PAGE \* MERGEFORMAT 11 A price war China inverter air conditioner in the spring The concept of frequency in the last century and the early 90s that was introduced to China, but in order to win the amount of age, who do more air-conditioning who is the boss, rather than who did the most energy-efficient air-conditioning, so for many years has been in a high-frequency air-conditioning high-hang position, the domestic air-conditioning manufacturers increased their eyes are still concentrated in fixed-frequency air-conditioning on. Hisense is the first to eat crab air-conditioning brand, in 1995, Hisense set up in the domestic air-conditioning Institute, began to study frequency conversion air-conditioning technology, ready to cut into the time the industry’s most cutting-edge inverter air conditioning; in 1997, China successfully launched the first frequency conversion air-conditioning, in 1999 the first self-developed China DC inverter air conditioner. However, the initiator Hisense inverter air conditioner market in the tactical errors, resulting in only a handful of brands to follow, inverter air conditioner over the past decade has been in a ‘Game No One Played’ situation. According to statistics in ekon data show that in January 2008 -6 on inverter air conditioner volume of retail sales in the Chinese market cumulative proportion of total sales accounted for air-conditioning is only 7.4%. While Japan and Europe has long been developed to achieve the frequency shift: The Japanese penetration of up to 97%, France 90%, Spain 45% Italy 40% ... ... Even claims to hold 60% of inverter air conditioner market share of Hisense, and its inverter air conditioner in the Chinese market share of less than 5%. Decades of frequency can see the road, Hisense, the leaders did not set an example. In the new century, with the energy crisis, energy efficient appliances for consumers increasingly attach importance to the domestic air-conditioning, one of America’s Big Three,