A real estate CRM practitioners Thoughts.docVIP

 PAGE \* MERGEFORMAT 12 A real estate CRM practitioners Thoughts March 1 is the investment real estate leasing business CRM Zhengshishangxian running days. From the beginning of 2002 since the beginning of the road CRM investment real estate has gone through a full two years. Information collected from customers visiting customers and intentions customer management, to the lease customer management, real estate investment real estate has always been explorers and CRM practice leader, and then, in turn member relationship management, as well as other projects in Shenzhen, the implementation of other . The arduous process of exploration, the China Merchants Property CRM has emerged a group of real talents, YAN Shi-Ping is one of them. YAN Shi-Ping and I met in October 2001 of the High-Technology Fair during the reason is the CRM. YAN Shi-Ping Hubei Songzi people, 86 in Xi’an University of Architecture and Technology time undergraduate, 99 graduate students in Shenzhen to attend the examination, admitted to Wuhan University MBA graduate, has now been successfully completed their studies. YAN Shi-Ping and I have done real estate CRM actual exchanges, are finishing written for those who share your interests as a reference. Tian Tong-sheng: How did you think customer relationship management for? YAN Shi-Ping: Customer and brand are business intangible assets, real estate companies in order not to lose the status of the original, it is necessary for resource optimization. If your client resources is good, business can be big, on the contrary, if the customer resource poor, can only do small enterprises. Enterprises in different stages of development, customer relationship management, content is not the same. As market competition intensifies, customer relationship management, the depth of constantly deepening, CRM features are also constantly deepened, so I think that every business in different periods of its CRM requirements are different. In the first phase of