A program of interactive marketing consumer food.docVIP

 PAGE \* MERGEFORMAT 6 A program of interactive marketing consumer food First, the program objectives Through the “lottery + integral + recommendation” in marketing to stimulate consumers to buy food A, and generate repeat sales and recommendations to buy, develop loyal customers, and gradually form a brand reputation. Second, target customer analysis A food consumption groups, customer groups are young, household consumption and current consumption (such as travel groups. Target groups, particularly groups of young fashion prizes (mobile phones, MP3, couples very interested in tourism, therefore, in the promotion of food in the establishment of eye-catching fashion prize “award” to focus the eye to stimulate the target group in order to attract the interest of their choice A prize of food. The basic target group have cell phones, text messaging is simple, and M-Zone 300 text messages per month, send text messages without incurring additional costs, a more realistic way of using mobile phone integration feasible. Third, the “Draw + integral + Recommended” Marketing ⑴ draw Consumers placed in the food collected in the draw points cards, according to the card that send text messages to 12114 (China Mobile, China Unicom, telecommunications triple-play of the five free SMS number, and the draw of participation points. Every message, you can get a draw, taking all kinds of prizes, by outside the shop, “Chou Dajiang” propaganda banners, visual stimulation consumers choose to buy A food. ⑵ points If you are not winning, participants will receive the corresponding bonus points, points higher, the greater the chance of winning lottery again, filled with some points but also against the exquisite gift, through the integration of A way to stimulate consumer repeat purchase food, the higher the points consumers more difficult to give up A brand of food, to choose other brands of food, as food A “hardcore” loyal consumers. ⑶ Recommended While the re