A shop in a strategy to enhance the profitability of a single shop.docVIP

 PAGE \* MERGEFORMAT 6 A shop in a strategy to enhance the profitability of a single shop First, profits must find out the five key issues Of Chain Drug Stores as well as the upgrading of single-store profitability, many methods, but the original aim, profitability revolve around the following summary of the profit formula I carry out various work, I will focus on this formula launched series of in-depth analysis, with a view to pharmacies to enhance the profitability of some inspiration and help. Profit = Rate * traffic * Buy off price * margin (cross-rate) * Cost ratio. 1, traffic: access to store the number of target customers, the retail emphasis is popular. It depends on the set-off stores cited passenger capacity, and the store location / location, decoration, extremely franchisor’s marketing plan is closely related to the ability. 2, purchase rates, both the customers into the store to purchase products the percentage of customers, in general, very few customers are visiting the pharmacy, so to are all potential customers. Increase the purchase rate, which, and customer loyalty related to your store whether the number of repeat customers, staff can rely on the presence of warm and professional service to all customers into the store, your store whether the marketable portfolio of product structure and so on, to do keep customers away empty-handed. 3, off Price: Customer a single purchase of commodities, the total price. The more guests, but each always resist buying cheap products, you too can turn a profit. 4, high-margin: Multi-recommended high-margin products and services, focus on resolving the cross-rates. Crossover rate = turnover rate * gross margin. Is a measure of the profit contribution of goods to a capability. To maximize the cross-products accounted for the high rate of phasing out the low rate of cross-products. 5, the cost rate: as low as possible, to reduce management, procurement costs, the concept of the mechanism. Second, why