A successful brand creates brand marketing success.docVIP

 PAGE \* MERGEFORMAT 4 A successful brand creates brand marketing success Why best-selling Haier household appliances? Why is almost a daily cleaning synonymous with it? Why spend all day in Kentucky owned moving head? Why Coca-Cola enduring? ... ... No matter which corner of the world, these brands are so successful. They seem to use the same marketing methods to you, easily won the world welcome. The success of these brands are Why? It is because they used a successful brand marketing strategy, brand’s success and the success of brand marketing are inseparable. Brand marketing, placing high hopes in terms of a. Can be said that the success of brand marketing strategy is to win the competition, companies edged sword. In today’s increasingly competitive market, how to “learn and use” of these successful companies “do not pass the close” mean? How to compete in the market, or marketing will sway to the excellent state of sword? It is eager to every enterprise learned. Mediocre mindset, can only bring the most mediocre results, and truly let us fail, it is wrong for the understanding of brand marketing. In the past, many companies believe that the brand is propaganda, nothing more than the primary means of advertising, public relations, coupled with the props on the design of sales promotion. Thus, to discount the importance of brand marketing, brand effectiveness is greatly reduced, brand marketing was also seen as an additional input. Companies only want to convert the concept of effectiveness as a starting point to attract the attention of consumers, can do more with less. The brand is more important than the product, companies should not only focus on the development of good products, but should do its utmost to build a good brand, the brand is to attract consumers buy a big banner. To consumers in a wide range of products from the fancy to you, and make their own products in the region clearly distinguished from competitors, brand marketin