A successful retail intensive strategy.docVIP

 PAGE \* MERGEFORMAT 4 A successful retail intensive strategy In the markets become more mature technologies and products against the backdrop of an increasingly homogeneous, increasing competition from commodities to currencies hop, it seems that more and more breathtaking, the growing importance of the retail terminals are becoming prominent. As retailers in the channel at the forefront, with ‘God’ distance from the recent flow of products into the market and thus the ‘gatekeepers’. If the retail sectors are sluggish, sales channels will have on the ‘obstruction’, the value of commodities can not be achieved. To this end, companies build sales channels must be carefully chosen retailers, and then intensive, effective management, to enable sales channels free from obstruction. Otherwise, from the sale of businesses to the terminal point of the entire distribution of work would be inefficient or ineffective labor. Your fabric point appropriately do? ● consumer goods retailers, customer orientation and location to be consistent, that is, what kind of product into what kind of shop. Business with retail distribution of goods, the purpose is to take their products into target market, so that those who need enterprise products to facilitate the end-user to buy. Only when the goods market position to find convergence with the retailer, the target market in order to be covered. Otherwise, the company’s distribution channels were simply not be extended to target markets, let alone occupied. For example, in the high-priced products in the convenience store delivery or low-grade popular goods into the store, it will lead to high investment, bear fruit small, because there are very few of your target consumer group. ● based on consumer buying habits rather than the product features multi-channel and use to facilitate customers to buy. As the number of the target market of consumers, and the uneven level of consumption, consumption habits vary, there are different