A successful training.docVIP

 PAGE \* MERGEFORMAT 8 A successful training Target audience: The new recruits salesman, there are some sales experience; Training content: the new market development; Training planning: the author; Training time: 1 month; Training Design: Leading real practice. The traditional classroom-based training and work practice of; Training points: 1, the market definition. Taste a bit dogmatic, but the author is not simply tell the trainees the definition, but let salesman in a month after the definition of the practice, told the writer that guide the salesman perspectives. In practice, training, trainers are often the answer to the problem would be the scene told the trainees, regardless of what form, do not allow trainees to have a lot of thought process, so as not to think carefully how to operate and sum up the process; Second, market research. 1, since all have some experience of basic trainee salesman, the author in the classroom and talk about how to operate without too much market research, but stressed the importance of market research and some basic tools to prepare: (a marketability in the modern channel product, for example) (1), terminal (including supermarkets, department stores, small community stores, chain stores, etc.) the quantity, distribution terminals, in particular, to be clear about the future of the residential distribution of the planning and operating conditions of the terminal; (2) , competing products investigated. Learn rival product line specifications, including quantity, quality image, the popularity of packaging, whether selling, promoting measures which will form a strong competitive product which is the company’s future competitive product goods, and thus the relative concentration of their resources, do not pay attention and the company’s products would not have competing products; (3), channel checks. Main features of the current market distribution channels, operating conditions, the concentration of competitors has ente