A successful shopping malls low-cost investment.docVIP

 PAGE \* MERGEFORMAT 12 A successful shopping malls low-cost investment Commercial real estate [i [Merchants often into the power of advertising on the practice, usually in the media put a substantial investment to support the conduct of many real estate marketing, From EMKT. agency has not even caught in ad-supported investment position can not be ; commercial real estate how to conduct a more efficient investment? How do I put the case in low-advertising investment to complete it? [/ i] [Background] February 2, 2009, Premier Zhu to Qingdao, Shandong Tai’an, China Merchants mall with me to discuss cooperation matters; Premier Zhu Tai-leased an empty four-storey building, due to promising local business development, and want to The project made a comprehensive shopping mall, asking us to help him complete the investment quickly as possible in time for the Labor Day Golden Week, when operating, but because the projects were needed, but also revealed that he had not sufficient funds to carry out ad-supported, I hope we can try to low to ads. February 4, I led a project team arrived in Tai’an, Tai’an to the project itself and the local business environment conducted in-depth understanding of research, conducted a comprehensive assessment: 1) Project itself: a total of four floors of the project and business area of more than 7000 levels, with three large-scale outlets, was formerly a time-honored a local state-owned shopping centers, easy to master after the closure of a business phone, due to poor management less than a month collapse 2) Environmental: The project’s location near the train station is located in Tai’an, human traffic huge financial resources at Tyan’s business circles of the most West Main Street shopping district in the first, but it is the most College Students Donate Sperm location, the surrounding room full of street facade basically there is no decoration to operate mainly low-quality goods. 3) competitors: the local scale there are the