A thorough defeat at room temperature pasteurized milk milk Strategy Innovation.docVIP

 PAGE \* MERGEFORMAT 8 A thorough defeat at room temperature pasteurized milk milk Strategy Innovation Milk at room temperature because of transport and storage facilities, within a few years was Liaoyuanzhishi rapid expansion in China. Today, at room temperature milk, liquid milk market in China has accounted for more than Qicheng share. Milk at room temperature in a few big strong giant squeezed, the light around the company’s milk, no fighting, have to follow the trend is also on the temperature of milk production line, hoping to use this against the opponent. As everyone knows, as the light’s milk business, which rely on giant to compete with the room temperature milk, pasteurized milk is the only cards, and so doing, but also there are some differential advantage. Now just like the others do at room temperature milk, of course, only sit back and accelerate perished. But, is not pasteurized milk should really be eliminated and will go from this really die? We have seen that consumers in developed countries with high maturity, regardless of the U.S., Japan or Britain, France and other countries, pasteurized milk in the market, accounting for in excess of 95%. Because pasteurized milk protein, amino acids, vitamins and other nutrients preservation rate than 2-4.3 times as high temperature sterilized milk is the highest rate of active nutrient preservation of milk. Developed countries, people choose pasteurized milk is by no means accidental, scientific and rational so that they can choose pasteurized milk. This shows that pasteurized milk is far from the true nutritional value than milk, at room temperature, with a strong vitality! The key is how to use ultra-low-cost market educational tools for consumers to truly understand the nutritional value of pasteurized milk, much higher than room temperature milk, as well as developed countries, more than 95% of consumer choice, pasteurized milk. I pasteurized milk for a corporate advisory operations, through