A good product concept is not necessarily a good market returns.docVIP

 PAGE \* MERGEFORMAT 3 A good product concept is not necessarily a good market returns The number of enterprises in bringing new products to market, when are looking forward to the future with hope will bring their own returns. However, we must pay attention to that, do not let too many pairs of long-term picture of dilute our understanding of the real market environment. A good idea and product selling points tend to become whom we put all the excuses, but it will certainly be a good product concept can have a good market returns? Treated here requires a concrete analysis of specific problems. When companies bring to market a product when, under normal circumstances would be to find a product concept, and then efforts to promote this concept, but inside there are a lot of things worth noting: First, the concept is common or personality? Common concept is the basic concept of all such products, for example, instant noodles of the ‘easy’ concept is common, this is the concept of point of all the noodle. Listed as a new product, the concept of commonality can not be done. Second, in the end what is the product concept? Unclear on the concept of many enterprises, such as the frequency concept, this is not the product concept of interest, and only need to identify their own interests, in order to convey their fringe benefits of the product body. However, such a general concept of the brand recognition have not been the case did not dare to do, because the cost of training needs of the market is too high. Third, the concept of transmission time is not clear. Selling the product under normal circumstances to convey two points in time can do: one is a completely new market, this time the products listed on the need to import the product concept; the other is a mature market, this time to enter the market, need to use the product concept . For example, there is a soybean milk machine, this product is to import to enter the market early this Soymilk benefits and