A good brand is caring.docVIP

 PAGE \* MERGEFORMAT 8 A good brand is caring While watching TV while eating potato chips is also a fun life, but I do not like to eat the kind of barrel-shaped, because the time necessary to eat potato chips pour out, there may be three situations: first, do not accidentally potato film down too much, but out on the ground. Second, the installation of the chips is used in the form of a stacked one, how much to eat, how many simply do not see them. Third, because pour out, often engage in the full hand they all are. Perhaps many people think that this is just a very minor details, but the recent launch of Lay’s potato chips ‘drawer-type’ potato chips, but I had the same experience with the deeply welcomed by consumers. Good brand - a deeply loved ‘person’ In order differences, the brand manufacturers are in focus as a people to shape - to create its character (personality), rather than features. Such as Pepsi-Cola personality is young, lively, stimulating; Reebok is a wild, outdoor, adventure, young, energetic; Kodak is a simple, Gu, sincere; Mercedes-Benz is a conceited, rich, worldly; since the personification of the brand, then apart from the above-mentioned personality characteristics addition, a good brand should also be deeply loved ‘person’. If not, no matter how it shaped into people’s personality characteristics are not acceptable. Jiao Yu recorded a healthy trend because of the people by the Lankao love, the spirit of Lei Feng is because good deeds be regarded as an example the times. Take Lei Feng, he can become a model for the spirit of the fifties, deeply loved the people, first and foremost because he is no falsely benefits to care for others: Song San rainy day to others, will lose the children to their parents, no money to give money. There is his own actions based on bit by bit penetration, inspiration, impact. Today, our manufacturers have also been in a variety of ways to win the favor of consumers - scrambling to develop new products to