A view from the examples of corporate brands on how to deal the problem of aging.docVIP

 PAGE \* MERGEFORMAT 15 A view from the examples of corporate brands on how to deal the problem of aging East China a well-known manufacturer of insecticide products A company was formed in early nineties of last century, 10 years A stable development of the company with total sales growing, the company’s product lines are growing rich, from the early days of a single brand insecticidal gas q aerosols gradually increased the q brand mosquito coils, electric mosquito mosquito tablets and liquid products. Although the aerosol insecticide major markets in the east, but in the country’s market share can also enter the top eight. A company’s market problems faced by A company’s current overall status in the normal state, but some issues still not be ignored. A company is still the main source of income for the aerosol insecticide aerosol insecticide, but q brand sales in recent years, hovering in the state, the company tried various ways, always difficult to further breakthroughs. And in 2004 in the form seems to be getting worse, the company sold most of the aerosol models have declined, the decline of individual models or even 50%, if the company in 2004 launched a new model of new product market performance can also be , its sales volume to some extent compensate for the decline in other models, making the total aerosol in the sales in 2003 increased slightly compared with the state, otherwise the entire 04 year aerosol performance will be very good-looking. How to make the company’s leading products to get rid of the current stalemate is that the company be able to open room for growth, further develop and expand the key. Generally stable in the current situation, the only relatively bright spot appears in the mosquito products. Mosquito repellent is a traditional product, in previous years, mosquito repellent products in other under the impact of decline in total market sales in the state. The past two years, consumers re-recognize the good effects of mosq