Activation of market research resonance marketing competitiveness.docVIP

 PAGE \* MERGEFORMAT 8 Activation of market research resonance marketing competitiveness Marketing is through to meet the needs of consumers to seek a win-win enterprise survival and development of behavior, while the expansion of consumer demand is marketing one of the most important. In conducting market research to understand consumer demand, consumer buying behavior, etc. have become the basic work of marketing. Let’s Talk Marketing are always talking about 4P, 4C, 4R or 4S and other esoteric theory, but the initial market research as a foundation tool, as a marketing decision-making. Qi do not know, [Case] A pasteurized milk production enterprises in the province as a strong regional brand, once the overall market share of more than 80%, over the years to cultivate a good market to make the province’s total consumption of pasteurized milk in the nation before the spear. A huge market share to a relatively large domestic dairy industry oligarchs fancy, in the negotiations can not be the case of mergers and acquisitions at its doorstep invested heavily in building a production base, more than 2 times the size of A, apart from much of its right Consumer Center for a multi-year educational outcomes flower’s winning trend. A company of this anxiety, loss of disorder, do not know how to deal with. This situation is actually carried out the domestic industry, local competition, the typical oligopolistic models, such as beer, local beer, a few giant acquisition frenzy in order to capture the local market, occupation, do not agree to establish a base while your drowning in the wave of their capital; dairy industry is also true , the above is the case. For such situations, some local companies and oligarchs strong joint and eventually fell oligopoly in the industry have been submerged under the Dan Liuqun; a part of the perimeter to make a point to show the expansion to build momentum, stunning the best defense is to The grand ambitions while repelling the enemy a