Active use of marketing strategies develop their own expense medical students in China market.docVIP

 PAGE \* MERGEFORMAT 18 Active use of marketing strategies develop their own expense medical students in China market [Abstract] Medical is currently recruiting students in China than most other Chinese disciplines. In the current situation, a comprehensive University School of Medicine should actively change their ideas, in the recruitment, management, marketing strategies in active use, and effectively focus on and meet their own expense in China market demand for medical students, the scientific use of marketing mix strategy to expand market share, the implementation of total quality management, improve the quality of education medical students to medical students at their own expense to further expand our markets, and promote the rapid development of China’s educational undertakings. [Keywords:] marketing; their own expense, medical students in China; enrollment; institutions of higher learning In recent years, the number of foreign students continued to rise during the period 2000 to 2007, the average annual growth rate of more than 20% [1] 3, in particular, the rapid growth in the number of students at their own expense. Chinese, traditional Chinese medicine and Western medicine to stabilize the rankings for several years professional in the forefront of overseas students studying in 2007, Western medicine has become the foreign students studying Chinese language beyond the first professional, is ranked fourth in the Chinese [1] 9. gradually increase the number of students studying and surrounding countries, a strong desire to prompt us Medical student education in the development of China at their own expense great space for development. that is why, in recent years, students of medical education in China showed rapid development momentum, while an increasingly competitive market and there have been some disorder. at all levels of students management and medical colleges and universities began to seriously consider how to deal with this fierce c