Adjustment of the principles of brand identity.docVIP

 PAGE \* MERGEFORMAT 7 Adjustment of the principles of brand identity One philosopher said ‘time’s destructive power can not be underestimated.’ Yes, ah, the passage of time, past dream, the most prosperous will become the most desolate place. Everything will seem to fade at the light, but when we are focusing on the brand on, we are pleased to find that time is so old love, leaving a number of precious gold standard a century, because of its rich history of sedimentation and reveals the priceless classic charm. more its also a reflection of the times rhythm in tune and maintain vigor of the atmosphere, such as Longines was founded in 1832, was born in 1887, Coca-Cola, Motorola 1930, from the 1724 French Remy Martin, founded in 1664 between the Shen and wine ... ... Always maintain a strong brand vitality secret? Longevity of numerous studies have shown that the brand: the brand core in maintaining the stability and sustained at the same time, because part of the brand recognition when a modest adjustment of innovative, time to get rid of destructive power of the brand, flagship of the fundamental achievements of a century, the brand identity to the times. Identification of the brand identity management The brand’s core values ??and basic recognition is a brand of ‘spiritual essence’, which is essentially a very long period of time in the Assembly does not change or disappear, over time unless the consumer is no longer agree with this essence, if the brand’s core value can be moved to the eternal human nature, it can never change, such as Marlboro embodied in the ‘masculine, bold, courageous, passionate, aggressive manhood,’ Haier ‘sincere concern for consumers’ as long as the core values ??of human existence will be agree, but the brand’s products in the form, sign, advertising it needs to, so you can spread the slogan changes, such as the Marlboro cowboy and the horse is the symbol recognition, but in China, Zhang Yimou shot please ‘prestige percussi