Advertising how to transcend the digital age.docVIP

 PAGE \* MERGEFORMAT 26 Advertising how to transcend the digital age Finishing / ‘V-MARKETING successful marketing From EMKT.’ reporter Song Zheng Some people say that the digital age both for the Chinese brand, or for China’s advertising industry, is an opportunity - that is the most competitive companies with the international stand on the same starting line on the chance, then how do we use this opportunity? Successful marketing of the magazine has invited Shangyang interaction 4A Ling Rui media company representatives, advertisers representatives, professional market monitoring agency representatives as well as marketing experts started the discussion. Li Fei Letter: Good afternoon, ladies and gentlemen, thank you for joining us in his busy schedule, I was ‘successful marketing’ magazine, Fei, general manager of Lee letter, I am beside SINOMONITOR vice president and research director, Mr. Xiao Mingchao, but also Today’s guest host. Today, the theme of Sharon’s position in the ‘digital age’, ‘ad’, ‘beyond’ that a few keywords, the hope that we express their views. Xiao Chao: Thank you letter to Li Fei, thank you ‘successful marketing’, but also to thank all of you. We have been concerned about the new generation of media and communication research in the field, including brand research, and today the topic of Sharon’s close relationship with this area. At present, the development of new media very rapidly around the new media, there have been many new communication methods and channels of transmission, and now advertisers are also faced with their own communication strategy re-planning, but there are a lot of confusion. So, I would like first of all get together to talk about how are we going to help advertisers understand the new means of communication, or the advantages of new media. The Digital Age: New Media blossom everywhere Wang Xueru: Our customers expect us to face a lot of advertising or media agency matter sorted out with them to grow toget