Advertising impact assessment - to make your ads more effective.docVIP

 PAGE \* MERGEFORMAT 7 Advertising impact assessment - to make your ads more effective An advertising effect evaluation made by the background As a business owner or corporate advertising and promotion plan of the responsible person you have been following one or a few questions: In this information explosion society, consumers can receive information on more and more limited, often companies say, ‘I know I have half of the advertising costs have been wasted, but I do not know is which half is wasted. ‘ How to make advertising to become more effective, has become the business activities of a major issue. Advertising effect of the timely assessment can help businesses find the process of advertising communication problems and propose solutions to the problem of targeted recommendations. Second, assess the significance of advertising effectiveness (A) to help companies select a valid media Contact with the different audience groups, the media situation is that there are certain differences, especially in the communication industry of extraordinary development today, these differences become more prominent: on one hand, media types, the increasing number of people’s choices are increasingly large, only the increase in television channels, for example, 90 years ago, the public can receive television channels was only 3-4. Today, no one cable television network users, can receive at least 20 television channels; but on the other hand, with the rapid increase in media types and choices of the extreme expansion of audience then become ever more finely different audience groups, differences in access to media is also growing, which makes the audience access to the media situation has become more difficult to grasp. Thus, by studying the target consumer group contacted the media preferences and habits, the choice of targeted and effective advertising medium and time, can greatly enhance the effectiveness of advertising. The medium is the effect, an effective