Advertising Truth.docVIP

 PAGE \* MERGEFORMAT 12 Advertising Truth * Students can not advertise The truth is the word Advertising humanity. Give a simple example, let’s take a look at the master ad performance and experience, we will find the mysteries of advertising. The following three individuals, is the advertising industry the most frequently mentioned are the three masters - David. Ogilvy, Bill. Bernbach and Leo Burnett. David. Ogilvy founded Ogilvy amp;amp; Mather advertising agency world-famous; Bill. Bernbach is the Elvis Car Rental, ‘We are her second child, but we work harder’ and Beetle cars ‘Think of the benefits of a small’ advertisements and other famous artists; Leo Burnett created the best-selling in the world while enduring 40 years of Marlboro brand. Three master works are difficult to count the ads spread known to the world, people often like to compare them on their achievements made a number of different assessment, the prevailing view is that they draw. However, I have discovered one major problem: Bill. Bernbach and Leo Burnett advertising works tend to have tremendous repercussions of using advertising jargon is that there are big idea. Elvis car rentals, Beetle car and three brand Marlboro won the ‘100 years of the world’s greatest advertising ‘top 10, two masters created the world-famous brand. In contrast Ogilvy, then far less, and his works are usually too common, do not see what creative, his most famous works, but nothing more than a ‘car at speeds of 60 miles of the only audible sound is electronic Bell ‘Rolls-Royce, as well as two brand advertising Haerweisi shirt. However, Rolls-Royce brand of advertising effects on the contribution rate does not seem so high, and Haerweisi shirt did not become a powerful brand. In short, if a single ad on the wonderful level of Ogilvy is much lower than after the two masters, however. However, if we look at Ogilvy advertising statistics the number of products sold, it is after the two masters together 6 times!