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Advertising your winks are throwing a Who?
Advertising, so advertisers pains again a topic of love and advertising for many businesses overnight fame, but also let some famous companies quickly away from the consumer perspective into the success or failure are also advertising ads, let me see if CCTV Standard King over the years:
1995 Confucian banquet wine 30.79 million yuan in 1996 pool of wine Qin Qin pool of 66.66 million yuan in 1997 liquor 320 million yuan in 1998 more than 210 million yuan in 1999 Oi 159 million yuan in 2000 BBK BBK 126 million yuan in 2001 22.11 million yuan in 2002 Wahaha Wahaha 20.15 million yuan
To Qin pool bankruptcy, trademark auction signs, Chinese business owners on advertising to the infinite pursuit of calm reflection, advertising how do you it?
Wahaha, said after the left-Qing people to ponder one of the big truth: Wahaha brands rely on a name not seen by the turn of the school-run factory, becoming a nationally known brand, thanks to advertising. Before each new place, voted 200-300 million on local television advertising, product quickly out of stock, and now ads are not effective so obvious, but we have to continue to invest Caixing.
Objectively speaking, in 1995, formerly part of the golden age of advertising to good effect. In the newspapers, television advertising presents the results immediately. And now? Advertisers often complain about: our ads are an over 90% of broadcast advertising contact business, we really want to take the phone at the number. I can only tell them: This is also an advertising effect, but are just outside the budget. I do so based on many years of business experience in planning and marketing consulting for advertising effectiveness is not satisfactory, analyze the following reasons:
1: an advertising medium showed diverse trends. Ad vectors are now used to describe the dazzling point is not an exaggeration, Internet, television, newspapers, magazines, direct investme
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