Advertising Wang S Wang marked how far away from the market-.docVIP

 PAGE \* MERGEFORMAT 6 Advertising Wang S Wang marked how far away from the market? Some people have likened to the CCTV advertising company ATM, if it is true, then the annual CCTV Advertising King is the standard ATM button to open the station, how to grab this button will become the dream of countless companies asking for the moon PMA arena; however, tend to backfire badly beaten in the golf arena in the ad business, even if eventually became the subject of attention of the coronation of a hero, but days later, or fail to materialize due to people’s wishes, or because of excessive bleeding Since then, failure, and soon became a huge coronation crown of an unbearable weight! Standard King game is not fun In the recent 2004 China Central Television advertising tender, CCTV SERAP 44.1157 billion fetched 33.1465 billion yuan over last year’s 33.3%, which with 3.1 million Mengniu huge investment into a new CCTV standard king, in the standard King place to spend a day, ‘total score’ among the runner-up in Erie has spent 210 million of real money, last year marked the third King Panda’s mobile phones despite the condescension, but the original capital invested is not less than last year! Clearly, business standard, Wang dreams of the glorious achievements of the CCTV. However, competition in the ad marked the bustling Wang behind the tender, if we read in recent years, CCTV’s archives can be found that, despite no lack of opportunity to take off those, but short-lived ‘stop-gap were’ not in the individual, such as the Confucian Residence feast wine Qin pool of wine, love more than VCD and so on. One of the most famous and most typical wine pool may be a few Qin: In 1996, Qin pool with 66.66 million yuan in one fell swoop a standard king, tasted the sweetness, the next year is even more who spent 320 million yuan, S Wang Guiguan reelection, Qin Chi when he was boss Wang Zhuosheng boasted, ‘one day, entered the CCTV Santana, open up a luxury Audi’; but three year