Advice plant manager- the first battle victory.docVIP

 PAGE \* MERGEFORMAT 6 Advice plant manager: the first battle victory A few years ago, an air-conditioner plant in large-scale enter the market at the beginning, carried out a detailed market research, establish a marketing network covering the target market for marketers a rigorous training in the preparation of pre-sale has been very fully . However, in air-conditioning season comes, because funds are not available, the products in short supply, a large number of sales contract can not be honored, the sale of gold missed the fleeting season, the company carefully arranged in the first round of marketing campaign ended in failure. Although the company subsequently made great efforts, but in an increasingly competitive air-conditioning market, has been difficult for a foothold. This is a typical amp;quot;first battle failureamp;quot; case. Our seasonal products in the marketing consulting company, the first of the amp;quot;first battle winamp;quot; business philosophy, used to guide the company’s marketing practices, no to the negative. The so-called amp;quot;win the first battle,amp;quot; refers to the product into the first post-season sales (or purchase) the height must be fully guaranteed to meet the customer’s purchasing requirements, including adequate varieties, specifications, quantity, quality, distribution network and price adaptation, promotion and co-ordination program, truly does not work due to defects caused by corporate customers to reduce losses and turnover rate. Such as air-conditioning for the highly seasonal commodity, the amp;quot;win the first battleamp;quot; is a marketing key to success. Many enterprises have found that the first battle lost, the loss of the first batch of customers, they will lose the second, third customer. Therefore, even if in the future to redouble efforts, sales are also difficult to have much improved since the peak in the first sale, the firm failed to occupy the market should be the future will be more diff