Advice salesman- business to do.docVIP

 PAGE \* MERGEFORMAT 4 Advice salesman: business to ‘do’ Organize ‘gold salesman trainers’ activities, a number of salesmen to me recount the dilemma they face: continued to do hard thinking and can not intercede to the customer benefits of the product; tripping over their tongues, it is difficult to make customers understand the product benefits, the results can not be impress customers. Their salesmen complained that reminds me of a story: In the equatorial regions, a primary school teacher to the children explain what is ‘snow’. The teacher said: snow is white thing. Children answer: teacher, we understand, and the snow like salt. The teacher said: snow is a cold thing. Children answer: teachers, we know, the snow, like ice cream. The teacher said: snow is a rough thing. Children answer: teachers, we know, the snow like sand. The teacher has failed to explain what is’ snow ‘: Finally, teachers with’ snow ‘as the title examinations, the results of several children, wrote:’ Snow is white, cold and salty taste of sand. ‘ This story made us realize that there are some things the truth can not be justified himself with the language. In the marketing practice, many of the features and benefits of the product, but also can not use language of description. Such as ‘riding comfort’, ‘comfortable’ feeling of how to describe to customers? ‘Good quality’, ‘good’ for customers to understand how the word? And there are customers ‘ears as the virtual, seeing is believing’ in concept. If the salesperson can not allow customers to understand and believe that the product ‘comfort’ and ‘good’, you can not impress customers. Many businesses are the edge of this failed. In fact, our ancestors thousands of years ago, a salesman of the Church, how to deal with this issue. A business is common saying is ‘do business’, business is ‘doing’ out. The so-called ‘to do’, the salesman should be hands-on product demonstrations, through some sort of way, the performance of the p