Aging performance of the brand and harm.docVIP

 PAGE \* MERGEFORMAT 8 Aging performance of the brand and harm Change is the eternal melody, when the fashion element of society is changing, consumers are changing aesthetic tastes, while the brand image of innovation, advertising language, product packaging, but after many years of constant, difficult to maintain the natural fresh vitality to attract consumers. The Ministry of Commerce in the national implementation of the ‘the revitalization of old and famous works’, from 2006 onwards the use of three years to re-identify 1000 ‘China time-honored’, and to give policy support. China brought a lot of the old number, can be described as well-known, however, when people are shopping but can not remember it, this high-profile, low recognition of the phenomenon of aging is the brand’s performance. It is this brand of aging, so that more than 2,000 China time-honored as time goes by, is almost nothing left. Brand aging has become the brand development of the old enemies, many of the old brand has been the lack of new ideas is no longer of concern to consumers, gradually attributed to silence, and those vibrant ‘rising star’ has become sought after consumers ‘darling’. Aging performance of the brand Rigid brand image. Morishige more than a number of brands, innovation and lack of a good television commercials play a few years to repeat the same, an attractive packaging design is not for repeated use for many years. This conservative, simple and repetitive practice of the natural make consumers feel the brand lethargy full, the old state will occur. Over the years, Pepsi-Cola ‘choice of a new generation of’ unchanging core values of the brand, but for ‘choice of a new generation of’ way of interpretation has been changing, more than 50 words of advertising, dozens of voice are all chasing the times pace. Main Product backward. Many brand-name products packaging, functions, formulas remain unchanged for many years, the lack of innovation, but also from the view