Alive or dead Chinas Steel Enterprises Great choice (brand strategy articles).docVIP

 PAGE \* MERGEFORMAT 15 Alive or dead China’s Steel Enterprises Great choice (brand strategy articles) I am in the ‘alive or dead, China’s Steel Enterprises large choice of (the concept of chapter)’ an article about China’s Steel Enterprises to achieve the ‘winning brand’, must ‘strategy first’. In order to better help the Chinese Steel Company to build a strong brand, I will be in the last article, based on the system to talk about the Steel company to shape the brand’s strategy. From a macro point of view, China’s Steel Industry has entered the era of brand competition, ‘the brand war’ gradually become a major ‘war state’. From the microscopic point of view, the formation of the brand has always been run through the development of enterprises, not only in showing the image of the enterprise integrated with invaluable market value, but the brand is an enterprise’s comprehensive strength of Steel logo, it can not be the size of enterprise and performance of the alternative. Looking Steel business success and failure, and both its success or failure is closely related to brand building. Steel companies brand has become a major pillar of the survival and development, as well as Steel tool for enterprises to participate in market competition, in other words, the brand is the Steel core competitiveness of enterprises. Can not overlook the fact that, after so many years, China’s Steel Enterprises brand management is still in its infancy, although many companies have been eager to try to build brands. Therefore, in order to be able to shuffle battle ‘survived’, China Steel companies must now clearly establish the correct concept of brand management, and through effective strategies to build a strong brand. Of course, in the category of Steel brand, the brand covers enterprise scale, technical level, project performance, raw material procurement, construction quality, project quality, business reputation, follow-up service, business scope, product promotion, soci